The phrase became a running joke across Thai social media, where short voice clips with a double meaning are shared as reaction audio in comment sections and group chats. Editors outside Thailand picked it up for the same reason meme staples like Rizz sounds travel well: the joke reads through tone alone, no translation needed. It now appears in prank compilations, gaming fails and stream highlights, and its file is frequently saved alongside the broader Meme catalog that soundboard users keep for quick comedic drops.