DJ Khaled is an American DJ and record producer whose We The Best phrase became the name of his label, We the Best Music Group, founded in 2006, and his signature producer tag. Heard across his albums and social media videos, the line spread far beyond hip hop as a motivational catchphrase. Online, the audio was clipped and reused on soundboards and in short videos, where creators pair the confident shout with everyday achievements for comic effect, keeping the tag popular years after it first appeared in his music.