Baby Shark began as a traditional campfire and nursery singalong about a family of sharks, with hand motions for each verse. It spread worldwide after South Korean company Pinkfong released its dance version in 2016, which became one of the most watched videos on YouTube. The simple structure made it easy to remix, parody and translate into many languages, including Thai versions shared on soundboards. Parents, teachers and meme creators still use the chorus because almost every child and internet user recognises it instantly.