The phrase is the Russian form of the Paschal greeting used by Orthodox Christians during Easter season, exchanged at church services, family meals and in messages. One person announces that Christ is risen and another replies that He is risen indeed. The short recorded version circulates on soundboards and in chats as a ready made greeting, letting users send the announcement instantly without recording themselves. Its brevity and recognisable wording keep it popular every spring for both sincere holiday wishes and light hearted meme replies.