KQLY was the nickname of Hovik Tovmassian, a French Counter-Strike: Global Offensive player whose career ended after a 2014 VAC ban, and his name became shorthand for impossible aim. Players began tagging suspicious highlights as Kqly style, alongside classic callouts like enemy spotted and bomb has been planted. The phrase survived as a meme long after the original pro scene moment, reused in montages, streams and soundboards whenever a shot looks less like skill and more like software.