'Andwae' (안돼) is everyday Korean for 'no way', 'it can't be' or simply 'no', and Lee Kwang-soo — the South Korean actor and comedian who was a long-running cast member of the SBS variety show Running Man — turned his desperate, drawn-out delivery of it into one of his signature moments. His exaggerated protests became a recurring bit fans quoted and clipped, and the shout spread through meme edits, reaction compilations and soundboards far beyond the show's audience. It endures because the delivery is universally readable: pure, theatrical denial that needs no translation.