The line comes from Richard Linklater's 1993 coming of age film Dazed and Confused, Matthew McConaughey's breakout role as David Wooderson. Wooderson's advice to just keep livin became the film's most quoted philosophy, and spelling it out as L I V I N gave audiences a catchy, repeatable version. Decades later the clip circulates on soundboards and in edits as a reaction to stress, bad luck or carefree decisions, keeping the early nineties slacker attitude alive in modern meme culture.