The phrase comes from Brazilian internet humor where mispronouncing everyday Portuguese words turns them into shareable audio jokes, here twisting chocolate into shukulate. With no confirmed original recording or creator attached to this version, it spread mainly as a short soundboard and messaging clip rather than through a film or show. Its appeal is the contrast between a completely normal drink and the strange way it is said, a formula that keeps it circulating as a lightweight reaction among Portuguese-speaking users who collect absurd one-line audios.