The deez nuts joke spread widely online in 2015 after a short Vine video by WelvenDaGreat turned the phrase into a repeatable bait and switch punchline. The format relies on luring someone into asking a question, then answering with the phrase instead of a real name or object. This like I said version plays on repetition, as if the joke has already been explained. It remains common in meme edits, soundboards and short form video because the setup is flexible and the payoff is instantly understood.