The phrase is Egyptian Arabic, where el rais is a colloquial way of saying the president, and the full line asks God to preserve him and lengthen his life. Similar praise lines have long appeared in patriotic songs and public celebrations in Egypt, sung for political leaders at rallies and official events. Online the clip took a second life as an ironic meme, shared in Arabic speaking groups and WhatsApp chats to mockingly honour friends, managers and team captains as if they were heads of state.