The phrase comes from Malay, where macam tu means like that and cerite nye is a casual spelling of ceritanya, meaning the story. The clip circulates as a short reaction audio on soundboards and in messaging chats, especially among Malay-speaking users who recognise the relaxed, storytelling tone. It spread through memes and short videos that use it to close a joke, rather than through a film or television show. Its appeal is its everyday language and natural delivery, which makes a simple retelling feel familiar, funny and easy to reuse.