The announcement became a cultural catchphrase in the 1990s as America Online grew into a leading internet provider in the United States, with its email service used by millions of households. The voice was recorded by Elwood Edwards in 1989 and became so closely linked to AOL mail that it inspired the title of the 1998 film You've Got Mail. Long after dial up faded, the clip survived in memes, videos and parodies, and today it is often contrasted with newer alerts like the Discord Notification while still signalling a new message instantly.