Make America Great Again became widely known as Donald Trump's campaign slogan during his 2016 run for the United States presidency, after he began using it in 2015, although a similar phrase had appeared in earlier American politics. The slogan was printed on red caps, repeated at rallies and quoted across news coverage, turning four words into a recognisable political brand. Online, short audio clips of the phrase spread through memes, reaction videos and edits, where it is now used both sincerely by supporters and ironically by critics.