The sound comes from Nintendo's Super Mario series, where it plays when Mario is hit by an enemy or hazard and loses a power-up. It is most closely associated with the early Super Mario Bros. games on Nintendo consoles, whose simple chiptune effects became part of gaming culture. As gameplay clips, Let's Plays and meme edits spread online, the short hit sound became shorthand for taking damage in any context, not just Mario games. Its brevity and instantly recognisable retro tone keep it popular for comedic edits today.