The Matrix, released in 1999, made the telephone a central symbol of its story, with characters using phones to enter and escape the simulated world. That connection helped Matrix-inspired ringtones spread widely when custom mobile ringtones became popular, as fans wanted a sound that instantly signalled the film. The clip has since lived on through soundboards, memes and short-form edits, where a few seconds of the electronic tone is enough to evoke Neo, Morpheus and the film's cyberpunk world without showing a single scene.