Me Likey comes from Sunset Overdrive, the open-world action game developed by Insomniac Games and released for Xbox One in 2014, where an energetic announcer punctuates the game's chaotic, colourful combat and traversal. The line fits the game's irreverent tone, turning a moment of success into a joke in itself. Online, players and editors have lifted the short shout for clips, montages and memes, where its brevity makes it easy to drop over a highlight without breaking the pace, keeping it useful long after the game's launch.