Mega Evolution is a Pokémon battle mechanic introduced in Pokémon X and Pokémon Y in 2013. It allows certain Pokémon to transform temporarily during battle when the required conditions are met. Audio connected with the mechanic became familiar through the games, animated adaptations, gameplay videos, and fan edits. Short Mega Evolution clips remain useful online because they communicate transformation, increased strength, and dramatic escalation almost instantly, even when the subject is unrelated to Pokémon. Creators also use the effect ironically for exaggerated upgrades and everyday reveals.