The clip comes from Brazilian viral video culture, credited online to collections of viral videos, and spread through meme pages, WhatsApp groups and soundboards rather than a known film or TV show. The Portuguese exclamation became popular because it expresses shocked outrage in a way that needs no translation. As short reaction audios grew on TikTok and YouTube Shorts, creators reused it like an Oh My God Meme for fails and plot twists, keeping the phrase recognizable across reposts.