Short stylised meow clips like this circulate widely on Chinese social platforms and global short video apps, where the written form 'miao miao' and the emoticon '-w-' signal a cute cat persona. The sound is used less as a realistic animal effect and more as a vocal meme, borrowed for fan edits, pet accounts and VTuber streams. Its popularity comes from how quickly it communicates affection or mock sadness in under three seconds, fitting looping formats and reaction based humour that dominates mobile feeds.