The clip comes from Tom Brown, a Japanese manzai duo formed by Michio and Hiroki Nukawa, recorded during their Nakaji MAX routine at a Kdash Stage Gold Live performance on 8 October 2018. In their act, Michio proposes absurd combinations of characters and things, building to the Gattai declaration as the payoff. Short excerpts from the routine circulated online as reaction audio, and this single shouted word became reusable on its own, detached from the longer sketch, as a shorthand for any silly fusion or mashup moment online.