Versace was released in 2013 by Atlanta trio Migos, formed by Quavo, Offset and Takeoff, and produced by Zaytoven for their Y.R.N. mixtape. Its chanting chorus turned a luxury fashion name into a trap catchphrase, and a remix featuring Drake helped push the song far beyond the mixtape audience. The track became Migos' breakthrough and a defining early example of their triplet flow. Online, the hook survived the chart run because it instantly signals wealth, style and playful bragging in edits, memes and fashion clips.