The phrase comes from Mellstroy, a Russian speaking streamer known for chaotic live broadcasts that are constantly clipped and reposted by fans. Med po telu spread beyond his streams as a short meme sound on TikTok, YouTube Shorts and Telegram, where editors reuse his distinctive delivery instead of recording their own voice line. Because the meaning is simple and the tone is so recognisable, Russian speaking audiences adopted it as shorthand for exaggerated attraction or playful teasing, and it remains popular in reaction edits and soundboards today.