Mr Freeze is the ice-themed villain played by Arnold Schwarzenegger in Batman and Robin, the 1997 film directed by Joel Schumacher. His dialogue became famous less for menace than for its relentless cold puns, which fans clipped, quoted and remixed long after the film's release. The character's over-the-top delivery turned the lines into a cult favourite, especially among viewers who enjoy so-bad-it-is-good humour. Today the puns are still reused in memes and edits because they are instantly recognisable and need no setup to land.