Mr. Krabs is the greedy, money-loving crab who runs the Krusty Krab in SpongeBob SquarePants, the long-running Nickelodeon cartoon that began in 1999. His wallet, his love of coins and his reluctance to spend anything have become a running joke across the series, so clips of him handling money are easy for fans to recognise out of context. The sound has since spread through soundboards, meme edits and short videos, where it is shared alongside other SpongeBob Fail clips to punctuate stingy, broke or painfully expensive moments, and it remains popular because Krabs remains one of the show's quoted characters.