The line comes from Company of Heroes 2, the World War II real time strategy game released in 2013, where the German Tiger heavy tank is a rare and expensive late game unit. Commanders in the game react vocally when units are lost, and losing a Tiger draws this especially mournful response from its crew. Players began clipping the moment because the grief felt wildly disproportionate for a vehicle, then reused it on soundboards and in edits for any treasured item meeting a sudden end.