Bruce is the great white shark from Pixar's Finding Nemo, released in 2003, who leads a group of sharks trying not to eat fish. In the film he welcomes Marlin and Dory to his support-group meeting, introducing himself before the famous fish are friends, not food motto. The moment became a favourite quotable scene for fans because it flips the usual shark stereotype, and the short introduction has since been clipped, remixed and reused online for introductions, parodies and shark-themed jokes, keeping the character recognisable to viewers who grew up with the film.