Nasse is the Swedish name for Piglet, the anxious friend in A. A. Milne's Winnie the Pooh stories, known in Swedish as Nalle Puh. In dubbed cartoons his nervous personality is played for gentle comedy, and a single shouted hjälp, meaning help, sums him up in one word. Short clips like this spread on soundboards and in meme edits because the language barrier does not matter, the panic in the voice is instantly clear, and Swedish viewers recognise the childhood character immediately while others hear a cute cartoon cry.