New Kids started as a Dutch sketch comedy about a group of rude, unemployed friends from Maaskantje and grew into popular films and online clips shared across Europe. Short lines from the characters were ripped to soundboards because their exaggerated Brabant delivery works even out of context. This particular shout spread as a reaction button, pressed for instant shock value in chats and edits. It remains in use because the delivery is recognisable, the clip is short enough to spam, and fans still quote the group's blunt style.