Deus Ex is a first person role playing game released in 2000, developed by Ion Storm and centred on augmented agent JC Denton in a conspiracy filled future. Many of Denton's flat voice lines became popular online as reaction clips because their serious delivery contrasts with everyday situations. This reading related line spread through gaming forums, meme edits and soundboards, where short Denton quotes are reused out of context. It remains popular because the blunt admission works for almost any moment involving books, studying or unwanted reading.