Beyoncé released 'Formation' in 2016 as the lead single from her visual album Lemonade, opening the track with the spoken command 'Okay, ladies, now let's get in formation.' The song's unapologetic celebration of Black Southern culture and female power made the line an instant catchphrase. It spread through dance challenges, sports team hype videos, and reaction memes, where creators use it to cue a coordinated group moment. Years later it remains shorthand for assembling a confident crew.