Sony Wonder was Sony Music Entertainment's children's and family label through the 1990s and 2000s, putting its logo and this tagline at the start of countless kids' tapes and discs. The phrase became a small time capsule of the home-video era, and nostalgia channels rediscovering old VHS intros gave it a second life as a meme. Creators now use it as a mock-prestige stamp: slapping a once-serious corporate tagline onto absurd clips makes the contrast the joke.