Little is documented about who first recorded the ow ow ow cabbage clip, so it circulates mainly as a loose soundboard meme rather than a named scene from a film or show. Its existing description ties it to the chemical reaction when you burn a cabbage, which explains the pained yelping and the oddly specific vegetable punchline. Shared as a short reaction like a scream meme, it spread through meme edits where creators reuse the same few seconds for burns, kitchen fails and fake injuries, keeping the joke alive through repetition.