Little is documented about who first recorded the oy maa gulen clip, so its history is mostly an online one. The three second audio spread as a reusable TikTok reaction sound, shared between edits rather than tied to a single famous video. Because the phrase is catchy even for viewers who do not know its language, creators kept reusing it for mock shock, playful complaining and sudden reveals. That portability across unrelated clips is what keeps the sound in circulation long after the original post.