Shaquille O'Neal became closely associated with Papa John's in 2019, when he joined the company's board and began appearing in its advertising as a brand ambassador. That partnership made his deep voice and playful, oversized persona a natural fit for short meme audio, and clips from the campaign have since circulated on soundboards and social feeds. The sound remains useful because it instantly signals celebrity endorsement and confidence, even in a clip lasting only a few seconds, and it works without viewers needing to know the original advert.