The clip features Tomomi, a member of the Japanese rock band Scandal, pronouncing the English word party. Scandal is known for its energetic pop-rock sound and its members' distinct voices, which makes a single spoken word from the group instantly recognisable to fans. On soundboards and in short edits, the recording has taken on a second life apart from any song, used as a quick burst of excitement. Its appeal is simple: a familiar voice, a universally understood word and a delivery that sounds ready to celebrate.