Jennie Kim, a member of BLACKPINK, released her debut solo studio album Ruby in March 2025, with like JENNIE as its title track. The song's dance challenge, sharp choreography and repetitive hook spread quickly across TikTok and short-form video, where fans and creators isolated short sections for edits. Its title plays on her name being used as a standard for style and confidence, a concept that helped the excerpt become shorthand online for self-assured entrances, fashion content and K-pop fan edits long after release.