Gretchen first rose to fame in Brazil in the late 1970s as a pop singer and later found a second wave of fame online, where her expressive face and dance moves became staple reaction GIFs across social media. Short audio clips using her name began circulating on meme soundboards and in WhatsApp groups, shared for their camp energy rather than as full songs. The piripiri refrain fits that tradition, spreading as a bite sized shareable sound that fans drop into edits, chats and short videos for instant comic recognition.