Kennen is a yordle ninja champion in Riot Games' League of Legends, a fighter sworn to the nation of Ionia, which is why his 'For Ionia!' war cry fits him perfectly. The Portuguese spelling 'por ionia' shows how the clip circulates among Brazilian and Portuguese-speaking players who rip short champion voice lines onto soundboards. Like other game voice lines such as enemy spotted callouts or the bomb has been planted announcement, it spread through montages, stream highlights and meme edits, and it endures because it instantly signals Ionian pride and electric, all-in aggression.