The Price Is Right is a long-running American television game show built around contestants guessing retail prices to win cash and prizes. Its upbeat theme and winning stings have become shorthand for a big television victory, instantly recognisable even to viewers who have never watched a full episode. As short clips spread through memes, streams and reaction videos, the sound became a ready-made punchline for any win, real or ironic. It endures because that association is immediate: one short fanfare tells the audience someone has just come out on top.