The Anonymous Raw General Manager angle began on WWE Raw in 2010, after the previous general manager was fired. Instead of appearing in person, the character sent emails to a laptop at ringside, announced by this notification chime and read aloud by Michael Cole with the phrase and I quote. The gimmick ran for over a year and became a memorable part of that era. Clips and edits still reuse the alert as shorthand for an anonymous boss delivering unwelcome news or a sudden official decision.