Rick Astley became a pop star in the late 1980s with Stock Aitken Waterman productions, most famously Never Gonna Give You Up, which later powered the Rickrolling prank online. Short excerpts of his singing now travel far beyond radio as reaction sounds, because his voice is familiar even to listeners who were not born during his first chart run. This Deja Vu excerpt fits that second life perfectly, giving editors a recognisable vocal hook for repetition, memory and uncanny familiarity without needing a full song.