Roda a Roda is the Brazilian version of the wheel based game show format, shown on SBT, where contestants spin for letters, cash and prizes. Perdeu tudo is its bankrupt style penalty, a slot that erases everything earned in the round despite a good run of guesses. Clips of the call were cut from broadcasts and reused in Brazilian WhatsApp groups and edit videos, because the phrase sums up any sudden total loss in three clear words that need no context.