The clip is tagged to Sluipschutters, the Dutch satirical sketch show broadcast by BNNVARA, whose Ron Jans impression carries the catchphrase 'Ik dacht dat dat kon!' ('I thought that was allowed!'). A sketch bit involving his shopping list, or boodschappenlijstje, turned the humble ontbijtkoek, a spiced Dutch breakfast cake, into a running joke. Clipped to under a second and passed around on soundboards, the single deadpan word became a Dutch-language meme reaction, used wherever an earnest, out-of-place answer is the funniest possible reply.
Sobre este som
Short Dutch meme clip of football coach Ron Jans saying 'ontbijtkoek' in a Sluipschutters sketch. A funny reaction sound for food jokes, fails and absurd edits.
Less than a second long, this clip is just the word 'ontbijtkoek' spoken in a flat, deadpan Dutch accent by the Sluipschutters impersonation of football coach Ron Jans. The comedy comes from how seriously it is delivered, as if naming a humble slice of spiced breakfast cake were a tactical masterstroke. Dropped into an edit, the sudden, earnest 'ontbijtkoek' punctures whatever came before it, turning a dramatic build-up, a fail or a cooking clip into an instant punchline. Listeners who know the meme hear the whole absurd sketch in that single word.