The phrase comes from Brazilian television, spoken by journalist Sandra Annenberg, longtime presenter of Jornal Hoje on Globo. Her remark, que deselegante, was clipped from broadcast context and began circulating in Brazil as a ready-made reaction for impolite behavior. It spread through YouTube compilations, social media edits and WhatsApp audios, where the contrast between formal journalism and everyday rudeness made it instantly reusable. It remains popular because the wording is clear even to non-Portuguese speakers once translated, and the delivery fits countless awkward situations.