Squidward Tentacles is a main character in SpongeBob SquarePants, the Nickelodeon animated series that premiered in 1999 and is voiced by Rodger Bumpass. Short voice clips of Squidward have spread widely as reaction sounds because his sarcastic delivery fits many online jokes. This line circulates on soundboards alongside the spongebob sad song and other Bikini Bottom moments, usually as a setup for foolish statements. Its popularity comes from instant recognition, even without video, and from how easily the dare pairs with screenshots, captions and comment threads.