The phrase became famous in France in the early 1990s as Sega's official advertising slogan during the Mega Drive era. Created to position Sega as bolder and more powerful than Nintendo, the campaign ran widely on television and in print, embedding the line in a generation of French gamers. Its short, taunting form later survived on forums, retro videos and soundboards, where fans reuse it whenever Sega, strength or 1990s gaming nostalgia comes up in conversation.