Pole Chudes is the long-running Russian television adaptation of Wheel of Fortune, where contestants spin a large wheel divided into sectors, including the Chance sector that can trigger a telephone call. The short ring heard here comes from that moment in the game, when a call interrupts play and changes the contestant's fortune. Clips from the show circulate widely in Russian-language memes and edits, where the familiar ring instantly signals luck, a surprise call, or a sudden change of fortune.