Sheldon Cooper is a fictional theoretical physicist played by Jim Parsons in the sitcom The Big Bang Theory, which premiered on CBS in 2007 and ran for twelve seasons until 2019. His literal thinking, rigid routines and blunt corrections made him the breakout character, and short clips of his voice later spread widely on TikTok, YouTube and meme pages. Lines and reactions associated with the character are still reused because his serious, scientific tone contrasts sharply with everyday situations, turning simple disagreements into comedy.