Shoutmon first appeared as a lead character in Digimon Xros Wars, released in Japan in 2010 and later dubbed as Digimon Fusion. The small red dragon Digimon is the partner of Taiki Kudo and is defined by his loud voice, love of singing and ambition to become Digimon King. Short voice clips of his shouts circulated on soundboards and in fan edits as Digimon clips were remixed for memes. The clip remains popular because it captures his confident, rock-inspired personality without needing any dialogue context to understand.