Shulk is the protagonist of Xenoblade Chronicles, first released for the Wii in 2010, where I'm really feeling it appears as an enthusiastic battle quote voiced in English by Adam Howden. The line reached a much wider audience after Shulk joined Super Smash Bros. in 2014 and used it as a taunt. Its sincere, slightly over the top energy turned it into a repeatable reaction clip online, shared across gaming videos and soundboards whenever someone wants to signal confidence, momentum or ironic overconfidence.